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Yves Yarra Valley
PLATEFORM:
Over 1 month working with Yves Yarra Valley...
56
gifted collaborations
1,563,389
total audience reach
Launching a brand new product
21
total posts
58
total stories
203,311
total estimated views
3,564
post engagements
6.7%
engagement rate
Problem
Yves Yarra Valley sought to enhance their brand presence and generate buzz for their latest addition, the exquisite YVES Yarra Valley Sparkling Wine. To achieve this, Bark Social reach out to and collaborated with influential individuals who resonated with their target audience of wine connoisseurs. These carefully chosen influencers had the opportunity to experience and indulge in the wine, capturing their experiences through captivating content shared on their social channels.
Solution
Notably, some of these influencers even hosted giveaways for their loyal followers, creating an additional layer of excitement and engagement. The outcome was nothing short of remarkable. Within a mere month, the brand experienced an impressive surge of over 200 new Instagram followers. The influencers created 79 pieces of content with a total potential audience of over 1.5 million. This social activity not only elevated awareness but also fostered an enthusiastic community of wine enthusiasts, showcasing the immense potential and impact of this strategic initiative.
LET'S Go!
Looking to drive more traffic and sales to your business with influencer marketing?