With some studies showing that 90% of our retained memory is visual, it’s no surprise that we’re seeing visual content rise sharply in popularity. One thing’s for sure: long, drawn-out blog posts are a thing of the past. Spending time, energy and resources producing long-form content no longer cuts it in the wild west of the internet. Infographics can present that same information in a more succinct form, with more variety, energy and shareability. The impact of this vibrancy can’t be understated.
You don’t have to take our word for it though. In a study conducted in 2016, data scientists at Contently found that infographics reached 55% more users than regular blog posts. Put simply, infographics are more engaging, energetic and attention-grabbing than your traditional blog content.
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