Craving engagement? Creative post ideas to fuel your feed

Creating fresh and original content for Instagram can be time-consuming and a tad draining, particularly if you’re bereft of inspiration. The good news is that we’ve got you covered – here are six creative post ideas to fuel your feed and ramp up your Instagram engagement levels.

Reel them in 

It won’t have escaped your attention that reels have become an absolute must as far as your Instagram content is concerned. While there are lots of ways to utilise reels, we recommend reeling your audience in by providing behind-the-scenes shots of how your business runs. People love snippets into life behind the camera, so give the people what they want! Reels are a great way to tell your story and will undoubtedly boost engagement levels.



Who doesn’t love a freebie? Instagram contests are an absolute treasure trove when it comes to driving engagement, as people clamor to claim whatever it is that you’re giving away for free. The old trick of inviting users to tag their friends works like a dream and will see your engagement levels go through the roof. What’s more, your new followers are likely to stick around, particularly if they sense more freebies on the way sometime soon.

Share or create memes

Memes are one of the best ways to humanise your online brand. They’re humorous and relatable, and followers seem to gravitate toward them. As well as increasing engagement, memes can help you connect with your audience, and you will seem more authentic by sharing relatable content to the everyday experience. You can share memes or create your own – either way, they’re a great option for Instagram.


Tell the truth

Something that we’ve seen a lot of influencers do on Instagram is unpack myths about their niche or industry simply by telling the truth in a short video snippet or reel. As a coffee roaster, you will be well aware that it’s a cardinal sin to keep coffee in the freezer – so why not share this vital information with your audience? Not only will it help engagement, but it will increase your credibility as a brand.


Ride the carousel

Of all the posts you can create on Instagram, carousel posts are the most engaging. The lesson? You need to ride the carousel. How you do it is entirely up to you, but effective carousel posts are excellent for raising awareness about a particular product or service and can help your audience dig a little deeper into your brand. Just make sure your carousel posts are on brand, and you will see an excellent return on your investment.


Share views
Whether you have a host of impressive reviews on Google My Business or elsewhere on the internet, you need to show them to your Instagram followers. A great way to do this is to hop onto Canva to create a well-designed, on-brand post that highlights how great your product or service is. People like to be associated with popular brands, so don’t be shy in sharing snippets from your customers explaining how wonderful you are!



When it comes to Instagram content, variety is the spice of life. While it’s often tempting to stick to the tried and tested, it pays dividends to take some risks when creating content while trying new things. The above six types will help boost your engagement levels and help take your Instagram profile to the next level.

Looking to fuel your Instagram feed this year? Learn more about our innovative approach to influencer marketing and how we can help you get in front of the right people.

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