Let’s start at the beginning – when you’re sitting down to write your piece with a hot cup of tea, the first thing you need to do is focus on the stand-out point of your blog. Summarising this in the first paragraph is often called the ‘lead’. This ensures that you’re doing everything you can to keep your reader hooked to the text. Drop carrots of information around your lead and spark enough interest in your reader while maintaining conciseness.
Your next section is called the ‘details’. Go ahead and expand upon the information you’ve already given and expand, still succinctly, upon your lead. This means your writing is expanding at a flowing pace that isn’t giving everything away immediately, while still being enjoyable to read.
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