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Checking your tyres, packing the bags or mapping out your route – setting out on a long journey always requires some careful preparation. Whether you’re off on a round-the-world trip or you’re setting out on a social media campaign, planning ahead can make all the difference. If you’d rather things be all plain sailing, you’re going to need a social media strategy. To help you out, we’ve got together a guide for creating the perfect social media strategy.
First things first, you need to know where you’re going. Coming up with some goals and objectives for your social media platforms supplies your brand with a defined, concrete direction. These goals will also give you the ability to gauge your successes and failures and shape your route forward in the future.
Whether your goals are relating to brand awareness, driving traffic or returning investment, keep your objectives achievable.
Finally, a distinctive, coherent and expansive content plan will do wonders for your social media strategy. The further back you can start planning, the more chance you have of reaching your goals. You can use a social planning site, such as Hootsuite, to schedule out your content well in advance too. Mixing things up with your plan is crucial to finding a diverse balance, so make sure you’re spacing out different types of content. We’d also recommend leaving some place for spontaneous, up-to-date content. The viral waves on platforms such as twitter rise and fall very quickly and they can be all too easy to miss.
Knowing which way you’re heading, finding the right tone and planning out in advance should all be crucial aspects of your social media strategy. If you can nail our five tips, you’ll be getting to your brand’s destination without a bump in the road.