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Never run an outreach campaign? Today’s your lucky day! Outreach is a crucial part of running your socials and without it your foundations will crumble. To put it simply, outreach is the process of picking people who can speak your brand’s story in their own way. It might be a scary thought leaving things like that in a stranger’s hands, but taking the plunge into influencer outreach can be very fruitful. If you’re getting confused, worry not young marketer. Here are five simple steps to lead you down the right road.
Finding where you stand and where you want to go with your brand is the vital first step when starting your campaign. Whatever you do, don’t rush into things. Finding the right foundations for a great campaign is really important and not too time consuming either.
Are you raising awareness of your brand or trying to alter your public image? Do you want some promotion or would you like to let your customers know about certain projects? Get these questions sorted before you get started.
Keep the faith and stay patient with the first four elements of your online PR campaign. It can sometimes feel time-consuming and unnecessarily detailed but trust us – cutting corners in this game doesn’t do anyone any favours. It’s way too easy to let misinformation and mistakes through the net. Rather than an automated message, put in that little bit of effort when contacting influencers and make the experience more individual for you. This not only adds an element of authenticity to your brand, but helps to build up a rapport with influencers you may work with again. Stay patient and make that extra effort to build a brilliant outreach campaign.
When stripped down to its fundamentals, outreach is about finding the right people to discuss your company. Get the research done and lay the right foundations and your campaign will get off to a flying start.