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Instragram’s new affiliate program has made the relationship between brands and influencers more simple than ever. With both parties seemingly benefiting equally from this system, we will explain how to best utilise the tagging system in order to generate more sales.
How does affiliate tagging work?
Following the introduction of the affiliate program, working with influencers as a brand is easier than ever as now influencers have more reason to promote products that they’re interested in. Having influencers interested in a product that a brand might have is beneficial for the brand as this is effective additional marketing all at the cost of commission to the influencers. The way in which the tagging works is by having influencers tag a product in a post which then links the product to the site in which interested users can purchase the product in question.
How best to tag products on Instagram
There’s no such thing as too much tagging on Instagram and there are many ways you can do this, such as:
Benefits of affiliate tagging
Having an additional avenue of marketing for brands via Instagram whilst having influencers do the major legwork, all at the cost of commission is only a win-win. Having ease of access to the product for the users will also relate to further sales down the line.
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