Finding the right influencers for your brand is a crucial part of any outreach campaign. If you’re working with the wrong people, you’ll be missing out on heaps of potential. Find some users that are relevant to your niche and have an active intrigue into your brand. We suggest searching for some keywords related to your niche, filtering by followers and ticking off the influencers that click with you.
Make sure to always check engagement rates too – some influencers may have a high follower count but a very low rate of interaction on their profile. Finding the right influencers takes time and patience, but the results can be extremely rewarding.
What to drive more traffic and sales to your business with influencer marketing?