Social media is constantly evolving to meet our latest demands and expectations. In recognition of the exceptional growth of e-commerce during the pandemic, social media sites are now looking for ways to enhance the processing of transactions without relying on third parties.
Take Instagram as an example.
Updates to how Instagram users shop on the platform have been increasing over the last two years. Instagram has over 1 billion monthly active users worldwide, and half of these are daily active users.
In fact, Instagram now ranks fourth as the most used social media platform in the world by a number of users, and is behind only Facebook, YouTube and WhatsApp.
60% of people have said that they discover new products through Instagram, and over 25 million business accounts are currently operating on the platform, illustrating the fact that it’s not just individuals that capitalise on its popularity.
90% of people on Instagram follow at least one business, making it the perfect place to grow your community and brand recognition amongst existing and new customers. What’s more, a recent Instagram trends research report highlighted that 44% of people surveyed use Instagram to shop weekly.
As a result, Instagram Checkout has emerged as the latest exciting trend on the platform, which provides an effortless e-commerce experience to all users. It has the potential to totally revolutionise the platform and has numerous benefits for business owners, entrepreneurs, and influencers alike.
The Instagram Shop feature was launched in early 2019; fast forward to 2022, and Instagram has launched the Checkout feature across all US business accounts, with the UK to be rolled out very soon.
Instagram Checkout enables users to make a purchase without leaving the app, creating a streamlined process that allows businesses to convert followers into customers.
Your followers can tap on a product from a ‘shoppable’ post, which directs them to the payment process. After entering their payment details, your customers can get their hands on your products without being redirected to a third-party app.
Checkout was launched after a successful pilot in March 2019, which saw brands like Nike and Zara trial the feature. The rollout of Instagram Checkout illustrates that the platform is taking steps towards becoming an all-encompassing e-commerce platform and presents businesses and influencers with another potential income stream.
Whatever your brand or business, get ready for the launch of Instagram Checkout in the UK. It has the potential to boost your conversion rates and grow your sales, which is something we can all get on board with.
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