Micro but Mighty: The Ultimate Handbook to Mastering Micro Influencer Magic

Everybody wants the biggest stars on the planet to promote their brand so that it builds a level of trust and value with a wider volume of people. Truthfully, however, this is often out of reach for a lot of companies but that doesn’t mean that you can’t collaborate with influencers at all.

We want to explain what a micro-influencer is and how smaller or less resourceful companies can harness the power of their following to boost interest and sales in your business.

 

What is a Micro Influencer?

It’s easiest to describe a micro-influencer when we compare them to celebrities at the other end of the scale; Kim Kardashian and David Beckham are two of the most well-known people on Earth that any brand would love to have on board promoting their goods or services. 

However, somebody who is known at a regional or national level is likely to have less influence when promoting a product but can still generate fervour by using a certain product, as long as they know the guidelines for promotion. You can generally tier influencers by how many online followers they typically have:

 

  • Nano-influencers have between 1,000 and 10,000 online followers.
  • Micro-influencers have between 10,000 and 100,000 online followers.
  • Macro-influencers have between 100,000 and 1 Million online followers.
  • Mega-influencers or celebrities have over 1 Million online followers.

 

The more followers an influencer has, the more money or gifts it will likely cost to get them to partner with your brand so your company can become more visible online. Micro-influencers, for instance, won’t have the same audience that macro- or mega-influencers will, but can still be useful for your influencer marketing campaign.

They might be a YouTuber with a niche following or a regional radio host, for instance, and be known enough within certain circles.

 

How to Use Micro-Influencers

The beauty of teaming up with a micro-influencer is that they won’t dent your budget as much as a macro-influencer would. You should assess your budget to help understand what you can and can’t afford but teaming up with a micro-influencer is a good way to get started as a new brand or one with less money.

For example, if you have created a new hair accessories range of products and have some stiff competition, you can align yourself with a micro-influencer who might be a vlogger who reviews beauty products to target a specific audience for a fee that won’t cost too much.

Not only will it save you some money while getting your message out there, but the influencer will likely be more interested in teaming up with you than somebody with close to 1 Million followers on Instagram. Although it would reach a greater audience if a macro-influencer were to partner with you, the chances of this are less likely as they’ll get offers all the time and you’ll need to pay more.

Keep an eye on the trends in the world of online influencers as the potential for their followership to increase is there as well; if you see potential in their online content and believe what they’re doing to harness greater interest in time, teaming up with them could benefit your brand exponentially. While this is true for macro-influencers too, the rate at which the amount of followers they have could grow isn’t as likely to be as steep as a micro-influencer.

Just remember when you’re partnering with a micro-influencer to understand what sort of content they normally produce so it matches the demographic you’re targeting and their values match that of your company. For more on influencer marketing, head over to Bark Social.

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