Moodboard marketing: How to understand your demographics

What is moodboard marketing?

A moodboard is a visual representation of ideas, and it’s usually presented graphically in a collage of ideas from several members of your team. Some people refer to moodboards as concept boards, but they’re the same thing. A moodboard can contain a range of assets, including photos, colours, typography, quotes, patterns, and practically anything else that helps to contextualise and accurately represent your brand. 

The visual representation of your ideas enables everyone to sing from the same hymn sheet and provides a clear conceptualisation of your brand’s overarching identity. Succinctly, you can regard a moodboard as the ability to tell a visual story that brings your organisation’s vision to life. 

Moodboard marketing is the practice of being guided by your moodboard to ensure that you reach the right audience and convey messages and ideas that are on brand and relevant to your audience. With your brand identity clearly visualised and articulated, you can create your marketing content accordingly, which will help you segment your approach and boost engagement and conversion with your audience.

It’s helpful to look at your moodboard as a visualisation of your client’s vision, as well as yours. For lots of business owners and entrepreneurs, there’s often a disconnect between the vision they have in their minds and the vision that their clients actually have. A moodboard helps to align the two and brings your focus squarely back to your demographic. This is the most important aspect of moodboard marketing, but some of its other benefits include: 

Enhanced collaboration 

Moodboards are a win-win for your marketing team, as they’re ideal for collaboration. Everyone has the opportunity to have their voice heard and their vision considered, and the process of putting together a moodboard ensures that all team members are on the same page and aligned with your client’s vision for success. 

Time-saving 

Another great thing about moodboard marketing is that it can speed up the design and marketing tasks that you need to complete. When creating marketing assets, your team always has the moodboard to fall back on, and it saves considerable time when it comes to the intricate planning phase of content creation. 

How to get started with moodboard marketing

Now that you know what moodboard marketing is and why it’s important, here are some tips that will help you get started with your moodboard marketing campaign: 

• Decide on a representation: Do you want to create your moodboard online or in person? Whether it’s a visual representation on your Mac with the help of Canva or a collage on the wall of the office, deciding how to represent your moodboard is an important first step. 
• Agree on its visual elements: Bring your team together and agree on the visual elements that will make up your moodboard. Consider colour schemes, typography, images, etc., to bring your moodboard together. 
• Ask for feedback: The process of putting together a moodboard should be iterative, and it’s helpful to ask your team for feedback. Feedback brings balance and opens your mind to fresh ideas. 
• Identify trends: Turn to the likes of Instagram, Pinterest, and TikTok to discover the latest trends in your niche and decide on any that you would like to include in your moodboard.