Finding your audience is always the number one priority of any marketing campaign. Luckily, millennials spend more time on social media compared to traditional forms than any other group. While it’s crucial to figure out where your audience may be more active, we’d seriously recommend going all out and using every channel available.
Whether it’s a good or bad thing, millennials are lurking in every corner of the internet (particularly Instagram and YouTube), so make the most of it.
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