First things first – find all the brands you classify as competitors. While you probably have an idea of who your main competitors are, pushing the boat out and finding accounts similar to your own is super helpful. For instance, you might be a clothing brand, but seeing how make-up brands act on Instagram can give you greater insight into another type of content.
Once you’ve found all your competitors or similar brands, follow every brand on a single account. This way you’ll have a constant feed filled purely with competitors.
What to drive more traffic and sales to your business with influencer marketing?