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You don’t have to be 007 to play the spy. Online monitoring of competition is a key part of any successful brand. Without it, you’re destined for failure. Luckily, there’s no hiding in the bushes when it comes to keeping an eye on social media accounts. Here are our top tips for learning from your competitors online.
First things first – find all the brands you classify as competitors. While you probably have an idea of who your main competitors are, pushing the boat out and finding accounts similar to your own is super helpful. For instance, you might be a clothing brand, but seeing how make-up brands act on Instagram can give you greater insight into another type of content.
Once you’ve found all your competitors or similar brands, follow every brand on a single account. This way you’ll have a constant feed filled purely with competitors.