When setting out your outreach campaign, focusing solely on numbers can be distracting. Trust us – size does not equal success. Micro-influencers, despite having fewer followers, can preside over a niche community packed with authentic engagement. This means that, in contrast to macro-influencers, the distance between audience and influencer is immediately closer, leading to a higher level of trust. Finding micro-influencers that harbour a community perfect for your brand may take a bit of time, but the results are incredibly rewarding.
It’s not just the audience-influencer relationship that matters either. It’s much easier to keep up a fruitful relationship with micro-influencers, with more chance of repeat posts. Have your eyes on developing the relationship, with a view of including the best influencers in an ambassador programme down the road. This programme will solidify your working relationship and guarantee future posts. When you find an influencer that really fits the bill, you must put time and effort into developing the relationship.
What to drive more traffic and sales to your business with influencer marketing?