Let’s start with the simplest of them all. Merge tags are absolutely fantastic for creating smooth content within your emails allowing you to address your recipients directly. It doesn’t matter if you want to start formally with second names or address your audience on first name terms, the choice is there with the right info. We know this one sounds mind numbingly simple, but you’d be seriously surprised how many campaigns start out with ‘hello everybody’.
It’s been shown that these kinds of emails are hardly ever clicked onto, so avoid them at all costs.
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