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Finding the right kind of influencers is one thing, but keeping hold of them is another. Great influencer marketing is all about maintaining your relationships and setting out long-term goals. Here at Bark, building that sustained, deep-rooted relationship is what we’re all about. Looking to get the most out of your influencers? Here are a few ways to form and keep those relationships.
Remember – relationships with your influencers shouldn’t be a one-way street. Providing genuine value for the exposure coming your way is a key part of influencer marketing. If you’re offering a better or more valuable product to an influencer of a similar follower count, it can be all too easy to create unnecessary tension.
Find the balance with your product offering, ensuring you’re not giving away too much but not too little either.