Tick of Approval: The Benefits of X’s Verification Tick
The Verified Badge: A Status Symbol Twitter’s verification tick, once a mark of celebrity or high-profile accounts, has evolved into …
Who doesn’t want the best results? Retargeting people who are watching each one of your video ads can be a very effective way to improve your rates of conversion. Why? Rather than fishing in an empty pond, you’re focusing on places where you can connect with your audience. If you get on the right track with your retargeting, it can be even more useful than you’d think.
If you want to grasp the true potential of your brand, gathering a group of talented creatives is a must. Like a domino effect, you can target users who watched the first creative, the second and then the third. As an example, let’s say that your client sells sweets. You are able to focus on people who are living a mile around any shop that sells those specific sweets. You can also see which viewers have watched the whole video and then retarget them using a collection of additional adverts. Let’s have a look at why this is all so beneficial.
A great way to make this whole process more efficient is to give the order of your ads a big shuffle. Experimenting and finding the most effective order is essential when planning your strategy. This data will still be around on your next campaign and building up this database can also be extremely beneficial.
Remember – your first ad is by far the most crucial, so be confident that you’ve chosen the right one.
No one ever said no to saving a few quid. This technique is significantly cheaper than a lot of other online advertising methods. When the first video has gone out, your only targets are those who’ve already shown an interest in your brand. Even though you’ll be showing your second, third and fourth videos to less people, they’ll be the right people. Remember – quality always trumps quantity.
Sticking out in the online space is always going to be the trickiest aspect of online advertising. Trust us – thinking smart instead of focusing on numbers is always the right move. If you can get your retargeting campaign flowing, you’ll be on to a winner in no time.