Social platforms never stop evolving. Whether a simple design tweak or a fundamental change to the app, Instagram is no stranger to change. So – what’s different this time? A little thing called saves.
Saves are the new way to generate that extra slice of engagement you’ve been craving. They’re located below a post and are in the shape of a handy bookmark. When saved, you can view a collection of your saved posts in your profile. This is handy from a user perspective when you’re keen to keep track of competition or just want to collect some creative ideas. But why are they so important in terms of engagement?
You’ve probably noticed the occasional few days when Instagram removes the ability to see like numbers on posts. It’s safe to say that this caused a bit of a freakout among brands that centre around Instagram. As you’d expect, this fundamental change had a negative effect on engagement for the few days it was live. Fortunately, the platform brought them back, but not without some important data.
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