First and foremost, free product giveaways are all about growth. Enticing people into your brand and spreading the word about your brilliant new product is only possible if people can get their hands on it. Not only will you increase the amount of users engaged with your social media, but winners are likely to show off their winnings to friends and family on their own accounts.
This can then generate valuable user-generated content that you can share on your own socials. Free product giveaways inevitably drive people to your site and are the foundations for a powerful brand-customer relationship.
What to drive more traffic and sales to your business with influencer marketing?