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If you feel slightly uneasy giving away a product for free – we don’t blame you. When you’re investing time, effort and money into your brand, it can almost seem counterproductive to be giving it away lightly. Even so, free product giveaways are a fantastic way to build online communities from the ground up and generate a buzz around your brand. Convinced yet? We’ve come up with some reasons why running product giveaways is a must.
First and foremost, free product giveaways are all about growth. Enticing people into your brand and spreading the word about your brilliant new product is only possible if people can get their hands on it. Not only will you increase the amount of users engaged with your social media, but winners are likely to show off their winnings to friends and family on their own accounts.
This can then generate valuable user-generated content that you can share on your own socials. Free product giveaways inevitably drive people to your site and are the foundations for a powerful brand-customer relationship.
Appealing to a wide range of people is at the heart of great social media management. Brand association is one of the most important methods of generating buzz and trust in your product. You’ll be positioning yourself as fun, appealing and in touch with your audience, so keeping your customers happy should be at the top of your list of priorities. When that winner receives their free prize, you’re immediately associated with value. Planting the seeds for positive brand association is crucial when growing your brand.
If your socials are struggling to gain any traction, free product giveaways might just be your saving grace. Trust us – if you can bear to give away your product for free now, you’ll be patting yourself on the back later down the line.